Competitive energy markets provide tremendous opportunities to energy buyers to maximize the value of their energy contracts. Often, however, when faced with buying energy, many buyers try to time the market.

Like investing, this is a risky approach. Because of the volatility of energy markets, prices cannot be predicted with any consistency. Thus, market timing is a form of gambling based on pure chance. Sometimes it might pay off, while it also might end up costing thousands of dollars

A better plan is to develop a long-term energy strategy, based on your time horizon, your goals, and your tolerance for risk. Then follow that strategy when making buying decisions.

While you could probably develop and execute your own energy strategy, just like investing, you may benefit from the help of an experienced professional. The expertise, experience, and discipline provided by an Energy Consultant can, like a financial planner with investments, guide you through the process, and help you avoid costly mistakes, manage risk, save time, and improve your overall results.

By developing an energy strategy, your business needs — not energy market gyrations — will dictate the benefits you realize from competitive energy markets.

Posted from the road

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